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September 24, 2017


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Sanford Arms
Too Loud For The Snowman (Pattern 25 Records)

By: Alex Steininger

Former Alcohol Funnycar front man Ben London's latest project, Sanford Arms creates a pop masterpiece with Too Loud For The Snowman, an album cold as winter, as windy as fall, but as hopeful and promising as spring.

Worn, almost defeated vocals tell the tired tale of life with ease, pulling you up to the table for some hot chocolate as it spills the stories that fill its mind. Light percussion sprinkled with raindrop bass and mood setting guitars, the light, intricate creations of Sanford Arms are instantly warming, allowing you to access them from the get go.

This is brilliant pop music with charm, warm and enduring, though slightly lo-fi and rooted in indie rock. The hooks are ever so subtle, but there. And the lyrics are well written, worth repeating as you sing along. I'll give this CD an A+.

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